Alumni Spotlight: Sophia Marshall

Sophia Marshall ('01), graduated from Albany State University (ASU) with a Bachelor of Arts in English and Literature. Marshall has an extensive professional background which includes serving as the Director of Marketing and Communications for ASU and Executive Director of CEO and Culture Communication for GE Powers. Ms. Marshall has been named the Senior Vice President of Communications for Comcast's Central Division.  

How has your experience at ASU influenced your career?
Words can't describe the impact of my ASU experience. I had professors who became extended parents, friends who became family, and the fearless example of our first woman president.

During my time at ASU, I gained far more than an English degree. I have a host of life and leadership lessons that guide me today. I strongly encourage college students to embrace experiences beyond the classroom, including research and student leadership opportunities, fine arts, sports, volunteer organizations and more. It was through these experiences that I learned to inspire and lead people of all ages, backgrounds, and experiences. 

Who was the most influential person at ASU for you?
While I had many inspiring professors and mentors at ASU, I often reflect on my time in Holley Hall with Dr. Marva Banks, Dr. Joyce Cherry, Dr. James Hill, Dr. Leroy Bynum, and Professor Mundy-Sheppard. Not only were they intellectual giants, but they were fully invested in preparing us for the world's stage. They genuinely believed we could achieve our wildest dreams with the right education and support.

I could write a book about the lessons I learned from them about preparation, excellence, courage, and artfully navigating spaces that were not built for us. I am beyond grateful for their guidance and wisdom. I carry their words with me in boardrooms across the globe.

What motivated you to pursue a career in communications?
I chose to major in English because of my passion for language and literature. However, I had no idea it would lead to a career in Corporate Communications.

The initial seeds were planted during my senior year when I learned that one of my professors was a former technical writer. From there, I pursued a master's degree in Technical and Professional Communication, where I learned the art and science of strategic communication and – more importantly – its impact on business.

Looking back, I credit curiosity, mentorship, opportunity, and exposure as the foundation for my 22-year career as a professional storyteller, reputation manager, and C-suite advisor.     

What are some of the challenges you have faced in your career?
Businesses and people often underestimate the need for effective and strategic communication. It drives our engagement (or lack thereof) with consumers, customers and employees.

Challenges often occur when we have not invested the time and resources needed to connect with our key audiences – resulting in disengaged employees, frustrated customers and reputation challenges.

From protests and layoffs to viral content and natural disaster, I have been at the forefront of multiple business challenges heightened by rapidly changing communications, technology and the media landscape. In every instance, I have found that any challenge can be conquered with the right mindset, team, and strategy.

What is your greatest passion?
People! I am most energized by working with great teams. My passion for people naturally aligns with my work in developing and leading strategic communication teams. Every day, I enjoy deploying new and proven strategies to connect with various audiences.

What advice do you have for current students?
Be courageous, curious, and committed to refining your craft. It is never too early to begin building your personal brand and network.

Social networks have flattened the organizational hierarchy – making senior executives far more accessible than in years past. Use this to your advantage when building and promoting your brand. It's also crucial to commit to learning beyond the classroom by staying on top of emerging trends and technologies.